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Issue Date
Title
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4-Dec-2020
Pengaruh Product Involvement dan Word of Mouth Terhadap Keputusan Pembelian Kosmetik Asal Korea Merek Etude The House (Studi Kasus Konsumen di Kota Medan)
Kusnadi, Adam Hadi
Siregar, M Yamin
28-Apr-2020
Pengaruh Difereasiasi Produk dan Persepsi Kualitas Terhadap Keputusan Pembelian Mobil Toyota di PT. Toyota Perintis Gagak Hitam Medan
Pariski, Eki
Suryani, Wan; Syahputri, Yuni
12-May-2020
Pengaruh Kelengkapan Produk dan Penetapan Harga Terhadap Keputusan Pembelian Konsumen Pada Toko Besi Bermula Padang Sidempuan
Nasution, Arif Farhan
Suryani, Wan; Syahputri, Yuni
27-Apr-2020
Pengaruh Kualitas Produk Harga dan Kualitas Pelayanan Terhadap Kepuasan Pembelian Konsumen di Toko Amanah Central Pasar Medan Mall
Murdi, Nanda Apridha
Lubis, Adelina; Tarigan, Eka Dwi Setia
18-May-2020
Faktor-Faktor Keputusan Pembelian Pada Wifi My Republic Medan
Azmi, Nurul
Syahrial, Hery; Pribadi, Teddi
29-Apr-2020
Pengaruh Ekuitas Merek dan Harga Terhadap Keputusan Pembelian Smartphone Oppo Pada Mahasiswa Fakultas Ilmu Budaya Universitas Sumatera Utara
Manullang, Alwin Septana
Suryani, Wan; Syahriandy
24-Aug-2021
Pengaruh Brand Awareness dan Perceived Value Terhadap Keputusan Pembelian (Studi Kasus Bandar Kopi Medan)
Baskoro, Aji
Sugito, Sugito
28-Jun-2021
Pengaruh Gaya Hidup Dan Kelompok Referensi Terhadap Keputusan Pembelian Iphone (Studi Kasus Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Angkatan 2017 Di Universitas Sumatera Utara)
Sitorus, Ade Rivana
Sahir, Syafrida Hafni
30-Sep-2020
Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Produk Obat Batuk OBH PT. Distriversa Busanamas Medan
Situmorang, Tumpal Halasan
Efendi, Ihsan; Amelia, Wan Rizca
24-Aug-2021
Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian Produk Sepatu Merk Converse Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Medan Area
Nasution, Sapria Zulkipra
Pribadi, Teddi
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Marbun, Helena Papyola
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Mari, Riris Dwi
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Marpaung, Larisky Ganda
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Murdi, Nanda Apridha
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Nasution, Sapria Zulkipra
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Nesan, Siva
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Pandiangan, Mica Kristiani
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Panggabean, Bernard Tua
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purchase decision
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harga
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brand image
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gaya hidup
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Date issued
31
2021
11
2022
8
2020