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14-Apr-2023
Pengaruh Online Customer Review dan Rating terhadap Keputusan Pembelian pada Platform Shopee (Studi Kasus Mahasiswa Program Studi Manajemen Stambuk 2018 FEB UMA)
Siregar, Dedy Arisandy
Tarigan, Eka Dewi Setia; Sahir, Syafrida Hafni
Oct-2023
Pengaruh Sertifikasi Halal dan Kesadaran Halal Terhadap Keputusan Pembelian Produk Mie Samyang Korea (Studi pada Generasi Milenial Kecamatan Medan Marelan)
Simbolon, Santi Br Tarigan
Nasution, Amrin Mulia Utama
6-Oct-2023
Pengaruh Brand Experience, E-Service Quality dan Online Advertising terhadap Keputusan Pembelian Berlangganan Premium Aplikasi Streaming Musik Spotify pada Masyarakat Lingkungan XI Kelurahan Tanjung Rejo Medan
Sihotang, Jhonatan Krismanto
Sabrina, Hesti; Syahputri, Yuni
7-Aug-2023
Pengaruh Brand Ambassador dan Digital Marketing terhadap Keputusan Pembelian Produk Madurasa di Kecamatan Medan Timur (Studi Kasus pada PT. DBM Medan)
Siregar, Lia Apriani
Pribadi, Teddi; Aisyah, Nur
Aug-2023
Pengaruh Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian Produk pada E-Commerce Tokopedia (Studi Kasus Kecamatan Medan Sunggal)
Sirait, Nathania Evanthe
Tarigan, Eka Dewi Setia
21-Sep-2023
Pengaruh Pengetahuan Halal dan Brand Awareness terhadap Keputusan Pembelian Produk Mixue di Aplikasi Gofood pada Mahasiswa Fakultas Pertanian Universitas Muhammadiyah Sumatera Utara
Sianipar, Silvia Berta Lia
Hasman, Haryaji Catur Putera; Aramita, Finta
2-Oct-2023
Pengaruh Green Product dan Green Promotion terhadap Keputusan Pembelian Tupperware pada Masyarakat di Kecamatan Tapian Dolok
Nasution, Lily Nur Indah Sari
Salqaura, Siti Alhamra; Hasman, Haryaji Catur Putra
6-Sep-2023
Pengaruh Online Customer Review, Shipping Cost, dan Payment Method terhadap Keputusan Pembelian pada Generasi Z Pengguna Aplikasi Lazada di Kecamatan Pancur Batu
Ramadani, Ika
Yunita, Nindya
21-Sep-2023
Pengaruh Viral Marketing dan Halal Awareness terhadap Keputusan Pembelian pada Mie Gacoan Cabang Dr. Mansyur Medan
Siregar, Nabila Nurul Fahriza
Hasman, Haryaji Catur Putera; Siregar, Dahrul
13-Oct-2023
Pengaruh Diskon dan Penilaian Produk terhadap Keputusan Pembelian Produk Maybelline di Lazada (Desa Pasar X, Kecamatan Kutalimbaru, Kabupaten Deli Serdang)
Br Tarigan, Egipta
Lestari, Indawati; Wijaya, Muslim
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Rosalinda
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Salsabilla, Nazia
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Sihotang, Jhonatan Krismanto
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